Sweet Tooth glared across the room at a blank wall, giving up all attempts to concentrate on the work laid out on the table before them. Hanging onto their right leg was a small but very loud infant, who had not stopped crying for nearly an hour, and kept tugging on Sweet Tooth's hand for attention. It was impossible to get anything done with this kid crying on and on, and Sweet Tooth couldn't get rid of him until after these plans were complete. The whole situation really wasn't fair.

1. Moshi Monsters Humphrey Full
2. Moshi Monsters Humphrey

What are the combinations for the Moshi Monsters Cupcake game? How do you get Humphrey on the Moshi Monsters Cupcake Game? Humphrey is not available in the Moshi Monsters Cupcake Game. Find helpful customer reviews and review ratings for Moshi Monsters Moshlings Pencil Toppers Mr. Snoodle, Oddie, Scamp, Roxy & Humphrey at Amazon.com. Read honest and unbiased product reviews from our users.

—-

When the CLONC leader brought the situation to everyone's attention, most of them had a good laugh over it. It was safe to say that nobody was a huge fan of Strangeglove at this point, and few felt the least bit sorry for him - especially given the funny nature of his misfortune. Sweet Tooth's snickering, however, was quickly cut short.

'As you are technically Dr. Strangeglove's sidekick, Sweet Tooth,' The CLONC leader announced gravely, 'It will be your responsibility to return him to normal, and to care for him in the meantime.'

Sweet Tooth was far from pleased, but they were not dumb enough to refuse.

—-

So, here they were. Sweet Tooth had to take care of a baby-version of the Doctor,and find a way to turn him back to normal. And the baby was making neither job easy.

Sweet Tooth pulled the infant off their leg, and held him at arm's length, trying to figure out what to do now. The baby looked very much like he was just a shrunk-down version of the adult Strangeglove: the only obvious differences were the lack of mustache, and the fact that both of his gloves were now white. And, of course, there was the constant crying.

The first method Sweet Tooth had employed to keep Strangeglove occupied had kept him blessedly quiet for hours, but that wasn't really an option anymore.

—-

'All right, kid, you just play with that, and I'll figure out a way to fix you. Easy as pie!' Adjusting their hypnoblaster to a low setting, Sweet Tooth simply handed it over to the baby.

Sweet Tooth grinned and mentally congratulated themself on the clever plan.

And it had worked, at least at first. The infant was quite engrossed with the hypnoblaster, sometimes playing with it and gurgling happily, but mostly just staring at the mesmerizing twirling spirals.

But, after a while, the hypnotic effect started to wear off slightly, and Strangeglove took to putting the hypnoblaster in his mouth and sucking on it. Sweet Tooth pulled it away multiple times, and attempted to give Strangeglove a severe talk on how it was not permissible to drool on their trademark weapon. But Strangeglove simply whined and made grabby hands in a 'give that back or I'm gonna pitch a huge fuss' manner.

When Strangeglove took to banging the device against the floor, though, it suddenly occurred to Sweet Tooth that allowing a baby to play with a weapon capable of knocking someone unconscious (or knocking their teeth out…) if the setting was changed was perhaps not the best idea. Especially if, when Strangeglove returned to normal, he happened to remember that Sweet Tooth had let him play with a potentially dangerous weapon.

—-

But now, Sweet Tooth wondered if dealing with an angry adult Strangeglove was really that much worse than dealing with a fussy baby Strangeglove. He hadn't stopped crying since Sweet Tooth had taken the hypnoblaster away from him - amazingly, he had managed to become even louder an insistent over time. And any other colorful/shiny objects given to him had been promptly thrown across the room.

Still holding the squirming baby at arm's length, Sweet Tooth attempted to resolve the issue through dialogue. 'What's wrong with you?' Sweet Tooth asked exasperatedly, 'What do you want? Are you tired? Hungry? Dying of internal injuries?' Sweet Tooth gave the baby a little shake, as if expecting to hear something rattling around inside him.

'Hun-y.' Strangeglove said, between sobs and sniffles.

'…Honey…?… Oh! Hungry? You are hungry? What! I just fed you, like…' Sweet Tooth glanced at the clock. Had it really been four… Wait, five hours? Jeez, time flies when you are being psychologically tortured by an infant.

But that was ok. Because Sweet Tooth had thought of another great way to distract baby Strangeglove, without putting him in immediate physical danger.

'Just one second, kid.' Sweet Tooth sat the still-crying Strangeglove down on the floor.

—-

Ten minutes later, Strangeglove was no longer crying. He was surrounded by mounds of various sweets, all piled up around him: chocolate and cookies, cupcakes and marshmallows, fudge and gummy candies. Making delighted little gurgling sounds, Strangeglove grabbed a handful of icing from one of the cupcakes, and smooshed it in his face.

'Haha, great, have fun with that.' Sweet Tooth sat back down to work. Soon their headache finally began to fade, and they started to hope that they would actually get something accomplished this afternoon.

Those hopes were crushed less than fifteen minutes later.

It turned out that when baby Strangeglove was on a sugar high, he was somehow even more annoying than when he was upset. One minute he was running around the room on his unsteady legs, the next he was on the ground crying because he fell over a giant candy cane, and Sweet Tooth would have to come comfort him to make him stop wailing - a minute later, he was laughing loudly again, jumping on the couch, ripping papers, untying Sweet Tooth's shoes, pulling on Sweet Tooth's wig….

—-

'I hope you're happy, kid.' An extremely frazzled Sweet Tooth slumped in their chair, glaring at baby Strangeglove, who sat under the table whining again. He had apparently burned the sugar out of his system, and he was back to being fussy all over again. 'You have successfully kept me from working out a way to get you back to normal. That's one more day you're stuck with me, and I'm stuck with you.'

Strangeglove whined insistently, reaching up towards them.

'What now?'

Strangeglove reached towards them again, even more insistently.

'Do you want to be held? Is that it?' Sweet Tooth let out a sigh that sounded more like a growl. They picked up the infant, and held him with one arm around his back, the other hooked under his knees. 'Happy?'

Strangeglove burped loudly.

'Charming.'

Now that he was being held, Strangeglove seemed much calmer. Hopeful that he might fall asleep, Sweet Tooth started gently rubbing Strangeglove's back in what they hoped was a calming way. They also tried rocking the chair they were sitting in slowly backwards and forwards with one foot.

It worked. Strangeglove wrapped his arms around Sweet Tooth's neck, and his breathing got slower and deeper, until at last he seemed to be sound asleep.

Overjoyed, Sweet Tooth slowly and carefully walked across the room, got a blanket out of a closet (carefully balancing the baby with one arm), and laid it on the couch. The problem came when they tried to get the infant off them. Between the hold he had on Sweet Tooth's neck, and all the sticky syrupy stuff on both Strangeglove and Sweet Tooth - which practically glued them together - Sweet Tooth couldn't seem to peel the baby away from them.

'Oh… Fudge it.' Sweet Tooth grumbled, lying down on the couch themself and pulling the blanket over both them and Strangeglove, 'I could use a nap, too.'

Moshi Monsters was a British website aimed at children aged 6–12,^[1] with over 80 million registered users in 150 territories worldwide.^[2] Users could choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Furi and Zommer) they could create, name and nurture. Once their pet had been customized, players could navigate their way around Monstro City, take daily puzzle challenges to earn 'Rox' (a virtual currency), play games, personalize their room and communicate with other users in a safe environment, although this has been disputed.^[3] Moshi Monsters officially closed on 13 December 2019.

History[edit]

The game was created in late 2007 by Michael Acton Smith, and developed in 2008 by entertainment company Mind Candy and officially launched in April 2008.^[4] As of December 2009, there were at least 10 million players registered.^[5] In March 2010, Mind Candy announced that there were 15 million users and by September 2010, that number had surpassed 25 million.^[6] In June 2011, it was announced that there were 50 million users.^[7] On 13 December 2019, Moshi Monsters shut down permanently.

Gameplay[edit]

Monsters[edit]

The monsters are the characters that the user plays as. They are given a name by the user when they register at the website. There are six types of monsters. Poppet, Katsuma, Furi, Diavlo, Luvli, and Zommer.

Moshlings[edit]

The monsters (in-game pets) keep their own pets, called 'Moshlings'. They come in a variety of themed sets, including Arties, Beasties, Kitties, and Spookies. Those who aren't paying members can keep two 'Moshlings' in their room whilst paying members can keep up to six and visit other pets in the zoo.

Other[edit]

Merchandise[edit]

Since its digital popularity, Moshi Monsters has grown commercially to include physical products, including games, the Moshi Monsters Magazine (number one selling children's magazine in the UK in 2011),^[8] a best-selling DS video game,^[9] a number 4 music album, books, membership cards, bath soap, chocolate calendars, trading cards, figures of many Moshlings, mobile games, and a Moshi Monsters feature film. Eight Moshi Monster toys were included in McDonald's Happy Meals in the United States and Canada in December 2013.^[10]

DS game[edit]

In 2011 Mind Candy released a Moshi Monsters based Nintendo DS game. the game is themed around moshlings and collecting and caring for them.

Mobile games[edit]

In July 2013, Mind Candy released Moshi Monsters Village on Google Play,^[11] a 3D city-builder published by GREE and developed by Tag Games. After GREE UK shut down,^[12] Mind Candy decided to take over the game as publisher, leaving the development to Tag Games. The game was relaunched on Apple devices on 18 December 2013 immediately ahead of the release of the movie.

In December 2013, Mind Candy published the companion app Talking Poppet, also developed by Tag Games.

Moshi Monsters Humphrey Full

In February 2014, Moshi Karts was released on iOS by Mind Candy.

In June 2014, Moshling Rescue a 'match three' game based on the Moshling characters was released on iOS and Android.

In early 2015 Mind Candy released an app called World of Warriors which was shut down in October 2018.

Moshi Monsters Humphrey

In November 2016, they released the Moshi MonstersEgg Hunt app, alongside a companion storybook of the same name.

Music[edit]

In March 2012, Mind Candy confirmed a major partnership deal with Sony Music.^[13] The deal followed the recent launch of Mind Candy's own music label, Moshi Monsters Music. The deal will see Sony Music handle the distribution aspects of Moshi Monsters' music releases, starting with the debut album Moshi Monsters, Music Rox!Jason Perry, formerly with the UK rock band A and head of Moshi Music, is driving the new album. The Moshi Monsters series features music from Sonic Boom, Beatie Wolfe, The Blackout, Portia Conn, and songs such as 'Moptop Tweenybop' and 'Merry Twistmas'. Two albums are available on iTunes and Google Play, as well as on disc. One album contains the songs from Moshi Monsters: The Movie, and another album has some of Moshi Monster's first songs. Not all songs are available to buy on various platforms.

Movie[edit]

In 2013, Mind Candy announced a Moshi Monsters film. In September 2013, Issue 34 of the Moshi Monsters Magazine included a Moshi Music DVD with a short trailer. On 10 October 2013 a short preview of the trailer was broadcast on ITV Daybreak. Later that day, the trailer was released on MSN. The film was released on 20 December 2013 in the UK and 20 February 2014 in Australia. The DVD and Blu-ray were released on 14 April 2014 in the UK and 3 April 2014 in Australia.^[14]

Lady Goo Goo injunction[edit]

In October 2011, Ate My Heart Inc, representing the musician Lady Gaga, were granted an interim injunction by the High Court of Justice of England and Wales to stop Mind Candy, parent company of Moshi Monsters, from releasing music on iTunes by a Moshi Monster character known as Lady Goo Goo. The songs intended for release included the parody 'Peppy-razzi', similar to the Lady Gaga hit 'Paparazzi'.^[15] Justice Vos of the High Court ruled that Lady Goo Goo could appear in the Moshi Monsters game, but that Mind Candy could not release, promote, advertise, sell, distribute, or otherwise make available 'any musical work or video that purports to be performed by a character by the name of Lady Goo Goo, or that otherwise uses the name Lady Goo Goo or any variant thereon'.^[16] Lady Goo Goo was later replaced with a new Moshling named Baby Rox, who is not a parody of any particular celebrity.

Decline in popularity and relaunch[edit]

The creator of Moshi Monsters, Mind Candy, suffered a loss of £2.2m in 2013 due to a drop in sales from Moshi Monsters. The company's financial reports have shown that the profit declined by 34.8% from £46.9 million in 2012 to £30.6 million in 2013.

In 2015, Mind Candy revealed that they were preparing to relaunch Moshi Monsters for a younger audience of four- to seven-year-olds, initially as animation with apps and toys to follow. However, no changes have been made to the Moshi Monsters site since then, apart from the removal of the forums section.

Since 2015, the decline of Moshi Monsters and the site's creator Mind Candy has continued. The peak of Moshi Monsters' popularity was in 2012 at £46.9m, and it has continued to decline. In 2018, total revenues were £5.2m, compared with £13.2m in 2014.^[17]

The Moshi Monsters website was shut down on 13 December 2019.^[18]

Criticism[edit]

In 2015, both Bin Weevils and Moshi Monsters were told to change the wording of their in-app advertisements by the Advertising Standards Authority, who said that the adverts and phrases such as 'The Super Moshis need YOU' pressured users to buy certain items inside the game. Mind Candy said that it took its responsibilities 'very seriously with regards to how we communicate with all of our fans, especially children.' It went on to say that Mind Candy had 'been working with the ASA (Advertising Standards Authority) to ensure that we adhere to best practice and have made changes to the Moshi Monsters game accordingly. We will continue to work with the ASA in any way possible.'^[19]

References[edit]

1. ^Mike Butcher (2 May 2013). 'As Moshi Monsters hits 5 years, can it pull off three new games?'. TechCrunch. Archived from the original on 16 April 2014. Retrieved 16 April 2014. Moshi Monsters started out as an online world of adoptable pet monsters for boys and girls aged 6-12 back in 2008.
2. ^Moshi Monsters founder: 'I was Mr Stress, now I'm Mr Calm'Archived 3 April 2019 at the Wayback Machine, Business Insider
3. ^'Moshi Monsters - Welcome to Moshi Monsters, Parents!'. www.moshimonsters.com. Archived from the original on 5 August 2012. Retrieved 31 July 2012.
4. ^Online World Atlas: Moshi Monsters – Pt. 1, Overview', Worlds in Motion. Retrieved 23 October 2010. Archived 7 December 2008 at the Wayback Machine
5. ^(4 December 2009). 'Millions and millions of big monstersArchived 2017-11-07 at the Wayback Machine', The Independent. Retrieved 20 February 2010.
6. ^Yiannopoulos, Milo (8 September 2010). 'Moshi Monsters is leading the way on child safetyArchived 2017-11-14 at the Wayback Machine', The Daily Telegraph. Retrieved 23 October 2010.
7. ^Barnett, Emma (7 June 2011). 'Moshi Monsters hits 50 million membersArchived 2017-11-07 at the Wayback Machine', The Daily Telegraph. Retrieved 7 June 2011.
8. ^ABC Figures Reveal Moshi Monsters Magazine is the Best Selling Children's Magazine in the UKArchived 28 October 2015 at the Wayback Machine, Bloomberg
9. ^Moshi Monsters video game breaks chart recordArchived 4 July 2012 at the Wayback Machine, ToyNews
10. ^'Moshi Monsters gets QSR promo at McDonald's'. Archived from the original on 12 July 2019. Retrieved 12 July 2019.
11. ^'Moshi Monsters Village - Apps on Google Play'. play.google.com. Archived from the original on 19 May 2014. Retrieved 19 May 2014.
12. ^Ingrid Lunden (8 July 2013) https://techcrunch.com/2013/07/08/japans-gaming-giant-gree-retrenches-in-europe-shuts-down-uk-office-to-focus-on-development-in-the-u-s-for-western-market/Archived 9 December 2017 at the Wayback Machine
13. ^'Sony Music partners with Moshi Monsters - News - Music Week'. www.musicweek.com. Archived from the original on 16 October 2013. Retrieved 27 June 2012.
14. ^'Moshi Monsters (2013)'. Archived from the original on 20 April 2015. Retrieved 21 July 2018 – via www.imdb.com.
15. ^Neither Mind Candy nor the Goo Goo Dolls can lay claim to being the first to whose given name has been appended the epithet 'Goo Goo'. For that honor one might turn at the very least to Lt. Gen. Leslie Richard ('Dick' or 'Goo Goo') Groves, Jr., a World War II-era US Army Corps of Engineers officer who oversaw not only the construction of the Pentagon for the US Department of Defense but also the Manhattan Project that created the atomic bombs that won World War II for the Allies and literally saved the world from autocracy. Chances are, too, there were other 'goo goos' in the US Army before Groves.
16. ^Sweney, Mark (13 October 2011). 'Lady Goo Goo injunction'. TheGuardian.co.uk. Archived from the original on 30 September 2013. Retrieved 5 July 2013.
17. ^'MIND CANDY LIMITED - Filing history (free information from Companies House)'. beta.companieshouse.gov.uk. Archived from the original on 12 July 2019. Retrieved 12 July 2019.
18. ^''Moshi Monsters' is shutting down because it runs on Flash'. engadget.com. Retrieved 8 December 2019.
19. ^Rawlinson, Kevin (26 August 2015). 'Ad watchdog rebukes Moshi Monsters'. Archived from the original on 6 July 2019. Retrieved 12 July 2019.